We advocate year-round for the survival of elephants and rhinos.

How We Work



We mobilize timely actions throughout the year to pressure governments, world leaders and businesses to end the trade in wildlife parts. Successful past actions, coordinated with our partners, targeted:

• South Africa to maintain a ban on domestic rhino horn trade
• Yahoo Japan to stop the online sale of ivory
• Hong Kong to ban the domestic ivory trade.

In January 2018, Hong Kong cast a historic vote to ban domestic trade in ivory. There is power in our collective, global voice.

Currently we’re campaigning to end the ivory trade in Japan.


With a strong, vocal presence at CoP17, GMFER advocated for the strictest possible protections for elephants, rhinos and lions, representing the thousands of people around the world marching to demand CITES representatives vote with a conscience.


We step up to assist in emergency situations whenever possible. In April 2017, a collaborative effort between Dr. Mike Toft, Foundation Franz Weber, GMFER, SOS Elephants of Chad (SOS Chad) and the African Elephant Coalition (AEC) led to a successful medical intervention on behalf of two African Elephants injured by bullet wounds.


A young man in India, Samarrth Khanna, spearheaded a letter- writing campaign to urge leaders to take action against animal atrocities. When children and young people speak out, they are heard. Our youth, the earth’s future caretakers, deserve to inherit a planet where wildlife still roam. Our partnerships with them enhance their ability to effect change.


The dominant conservation paradigm in Africa is colonial, and it is failing both wildlife and local communities. GMFER believes in amplifying the voices of indigenous African conservationists leading initiatives in community-based conservation.

Shubert Mwarabu, a young, charismatic activist on behalf of wildlife in Tanzania, has a keen understanding of community advocacy. In Shubert’s own words, “The efforts to conserve our endangered species will have little impact if we leave the communities who are neighbors to wildlife out of the conversation. If communities are involved and given reasons to be engaged, we will see real and immediate impacts on saving wildlife. Community is the centre of effective conservation.”

“Community is the centre of effective conservation.”

GMFER played a pivotal role in helping Shubert accomplish his goal of traveling to the United States as a YALI (Young African Leaders Initiative) fellow from Tanzania, in 2017. We helped Shubert attend CITES CoP17 in Johannesburg, South Africa, in 2016, to advocate for strict protections for elephants and rhinos, and to travel to Hong Kong to speak in support of a ban on the ivory trade in 2017. No doubt Shubert’s passionate voice representing communities in Africa helped to sway representatives to cast a historic vote in January 2018 to ban the domestic ivory trade in Hong Kong.



Our signature annual event is the global march. Over 130 cities marched in 2016, raising awareness, generating global media attention on the crisis, and keeping political pressure on world leaders to protect our endangered wildlife.

We’re building a movement on behalf of Earth’s last wild elephants and rhinos.


GMFER uses online campaigns, grassroots organizing and protests to advocate against the trade in ivory and rhino horn and amplify the voices of indigenous African communities in the conversation about conservation.